Art Attack Computer Designs
Here are a few facts about the World Wide Web to get you thinking:
- The Web turned 15 years young in April 2008.
- In 2007, over 61 billion web searches were conducted every month worldwide.
- The Asia-Pacific region had the most searchers â€“ 258 million unique searchers conducted 20.3 billion searches monthly.
- Netcraft claims the total number of websites worldwide now exceeds 182 million, which has doubled in the last two years.
- 2008 e-commerce revenue is expected to total $230 billion in the US and $166 billion in Europe.
- 2008 Australia/New Zealand e-commerce revenue is expected to reach $56 billion.
- E-commerce revenue are expected to continue rising by at least 25% annually over the next 5 years worldwide.
- Australians are the third largest online shoppers in the world behind only the US and UK.
- Australians spent 38% more buying products and services over the internet than a year ago.
Depending upon what you do and donâ€™t include, some of these figures could be disputed, but the online market is clearly huge and growing rapidly. What experts do not disagree about is:
- Most commerce will be e-commerce someday very soon â€“ i.e. the majority of transactions will be technology-based, so companies without a strong web presence will fall further behind.
- Businesses without websites are already missing out on customers. More people every day routinely search websites for phone numbers, company and product information before contacting anyone. If you arenâ€™t there, they will find your competitors!
- Having a bad website is even worse that having no website at all! If your website looks bad, is confusing, or isnâ€™t what your users want, they just wonâ€™t want to deal with you.
So how can you justify not investing a big part of your marketing budget on your website?
Â©Â Article by Fiona Morsink-Ryan, Communications Director, Art Attack Web & Graphic Design, Sydney, Australia (www.artattack.com.au).
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